Why You Should Put Measurement at the Center of your Creative Strategy

<p>Here’s the problem: Many people start projects without understanding much about what it is they are trying to change in the world. I mean, they don’t look into the data&nbsp;about their problem.</p> <p>You may have heard the saying,</p> <p>“If you can’t measure it, it probably doesn’t exist.”</p> <p>That’s well and good for scientists, but what does this mean for social-change entrepreneurs, world changers, and designers? Or creative people in general? The brutally honest truth is: if we can’t measure the impact we are having on the world, we probably aren’t having any at all.</p> <p>Let this sink in for a moment:</p> <p>Despite your best intentions, you may very well not be making any meaningful impact on the world.</p> <p><br></p> <p>Sign up to join the live group calls at <a href="http://katiepatrick.com/fitbit">katiepatrick.com/fitbit</a>.</p> <p><strong>Follow Naomi Augustine-Yee</strong></p> <p><a href="https://twitter.com/GST_naomi"><strong>Twitter @GST_naomi</strong></a></p> <p><a href="https://www.linkedin.com/in/naomi-augustine-yee/"><strong>LinkedIn</strong></a></p> <p><a href="https://www.naomiaugustine.com/"><strong>naomiaugustine.com</strong></a></p> <p><strong>Follow Katie Patrick</strong></p> <p><a href="https://amzn.to/2Z4jivL">Get a copy of <em>How to Save the World</em> on Amazon</a></p> <p><a href="https://katiepatrick.com/">katiepatrick.com</a></p> <p><a href="https://twitter.com/katiepatrick">Twitter @katiepatrick</a></p> <p><a href="https://www.instagram.com/katiepatrickhello/">Instagram @katiepatrickhello</a></p> <p><a href="https://www.linkedin.com/in/katie-patrick-4474499/">LinkedIn</a></p> <p><strong>Support the podcast</strong></p> <p>Contribute a monthly donation at <a href="https://patreon.com/katiepatrick">patreon.com/katiepatrick</a> to help me continue to make these episodes possible.</p> <p>Thank you to&nbsp;Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx</p>