Why You Need to Share Your Expertise Featuring Lori Highby

Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge - gained from experience and education, she has the ability to see the potential of greatness within the already established good of a business. We discuss: The courage to ask “Who do you know” [02:40] Three golden rules of networking [05:31] The real problem with the follow-through [07:50] The least smartest person in the room [10:44] Why you aren’t getting found [14:33] How to make your website work for your referrals [19:10] The best way to prove your expertise [22:10] Through strategic actionable moves, she has worked with Fortune 500 companies such as ABB and Syngenta to micro-business owners, to achieve their marketing goals. Lori carries her energy and drive into her professional engagements in order to empower and educate other fellow life-long learners. Learn more about Lori at http://www.keystoneclick.com/ (www.keystoneclick.com), http://www.lorihighby.com/ (www.lorihighby.com) and https://www.linkedin.com/in/lorihighby/ (LinkedIn).