Why you need to liberate your data, according to Martin Chee of Amaka

<p>Public practice accountant Martin Chee knows: no one likes wasting time on tedious data entry of the same numbers over and over again. That’s the gap he uncovered in the financial accounting industry — and the gap that his company Amaka fills seamlessly. Their accounting integrations software lets businesses capture their financial data and use it across all their systems, so there’s no double work. Martin talks with Andrew Seski of the Modern CFO podcast about the importance of data accessibility today and the evolution of Amaka, especially during an unprecedented pandemic, plus how parenting is good prep for running a business.</p><p><br>‍<strong>Show Links</strong></p><ul> <li>Check out <a href="https://amaka.com/">Amaka</a> </li> <li>Follow Amaka on <a href="https://www.linkedin.com/company/amakaintegrations/">LinkedIn</a> or <a href="https://twitter.com/ioamaka?lang=en">Twitter</a> </li> <li>Follow Martin Chee on <a href="https://www.linkedin.com/in/martin-chee-6892ba12/">LinkedIn</a> or <a href="https://twitter.com/martinchee">Twitter</a> </li> <li>Connect with Andrew Seski on <a href="https://www.linkedin.com/in/andrew-seski-819b2581/">LinkedIn</a> or <a href="https://twitter.com/andrewseski?lang=en">Twitter</a> </li> </ul><p><strong>Key Takeaways</strong></p><p><strong>5:04 — A really, really clunky process</strong></p><p>A great idea — like Amaka — always starts with a problem, in this case the overly manual, time-consuming, and error-prone process for exchanging financial information.</p><em>“This process around organizing finance was really, really clunky and antiquated and just deeply inefficient, and effectively what it was, was the exchange of financial information. So, you want to borrow money for the business. You need to provide the business’s financials and a whole host of other documents and information...What a lot of banks were doing is, they'd consume that information in a really manual way. Like you would email them a PDF or worse still, you'd hand deliver documents to them and