Why You Need Strategic Sales Training and Enablement with Michelle Vazzana
Why You Need Strategic Sales Training and Enablement with Michelle Vazzana

Why You Need Strategic Sales Training and Enablement with Michelle Vazzana

Pharrell Buckman

29 min
Business & Finance
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<p>Get FREE Sales Leadership Resources at go.transformedsales.com/pod</p><p><strong>Highlights</strong></p><ul><li>[01:22] - From interning for IBM to building an illustrious 34-year sales and management career.</li><li>[03:16] - Becoming a career salesperson.</li><li>[06:37] - Why it’s critical to master how to have highly effective interpersonal conversations with customers.</li><li>[09:56] - The ineffective sales training strategy that is hurting your organization and how to turn things around.</li><li>[15:35] - Setting guidelines and expectations so you never have to micromanage.</li><li>[20:01] - Seller motivation: Why it matters and how to decode it.</li><li>[22:15] - Challenges that women in sales face that their male counterparts don’t.</li><li>[23:09] - Teaching sales agility at all levels of an organization.</li><li>[26:50] - The best sales management and leadership advice ever.</li></ul><br/><p>In this episode of the Transformed Sales Podcast, I had a chat with Michelle Vazzana, the Co-founder and Chief Strategy Officer for VantagePoint Performance, a global sales management training and development firm. She co-authored <em>“Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance,” </em>a book about developing sales strategy and generating company results.&nbsp;</p><p>Michelle has personally trained and coached thousands of salespeople, sales managers, and sales leaders. She has designed and facilitated programs for effective sales management, coaching and reinforcement, face-to-face selling, major account sales strategy, and telesales.</p><p><br></p><p>VantagePoint is the leading global sales effectiveness firm and the only sales performance organization that offers diagnostic base training and consulting solutions. She has more than 34 years of sales and management experience and is a prolific researcher and sought-after speaker. She has conducted the most extensive research on the topic of sales coaching practices and is the author of “<em>Crashing Quota</em>”</p

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