Why You MUST Track Key Performance Indicators with Bobby Gul

No matter what business you're in, tracking key performance indicators (KPIs) is essential to success. After all, what you aren't tracking can't be improved! It can also be extremely easy for certain details to slip through the cracks if you're not keeping an eye on all of your data. Isaiah Colton and Bobby Gul talk about how they lost $25,000 as a result of such a mistake.