Why You Might Be Thinking About Influencer Marketing All Wrong

<p>Jason Falls, Director of Digital Strategy at Cornett, joins the Social Pros Podcast to debunk common myths and misconceptions around influencer marketing. We also talk about his new book, “Winfluence.”</p> <p>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "https://socialmedia.org/socialpros/"><strong>SocialMedia.org</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Is the letter “r” the only difference between "influence" and "influencer," or is there more to it than that?</p> <p>Jason Falls, Director of Digital Strategy at Cornett, states that when you talk about influence, it’s not about the channel, the influencer, or even the person. <strong>It’s not a noun, it’s a verb</strong>. So, when you’re talking about influence, you’re talking about your strategic purpose. As Jason said in this episode of the podcast, “<strong><em>you want to influence an audience to take action</em></strong>.”</p> <p>Understanding the difference between influence and influencer is so important. In this episode, Jason reveals whether it’s more beneficial to have a popular influencer promote your brand vs. someone who talks passionately about your brand to a smaller audience. We also dig into why he prefers the term <strong>"influence marketing" over "influencer marketing"</strong> and some common misconceptions around influencer marketing.</p> <p><strong>In This Episode:</strong></p> <ul> <li>08:59 – How influence shifts the perspective to the action rather than the channel</li> <li>12:02 – Why we often make the mistake of relying on influencers rather than influence</li> <li>15:18 – Why people tend to be skeptical of influencers and their authenticity</li> <li>18:52 – What makes influencer marketing work</li> <li>21:01 – How to find the sweet spot when searching for the right influencer for your brand</li> <li>23:05 – Wh