Why We Spent $46,452 on Marketing School | Ep. #697

<p><span style="font-weight: 400;">In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">Why We Spent $46,452 on Marketing School</span></em></li> <li><span style="font-weight: 400;">[00:42] Eric and Neil enjoy doing this podcast.</span></li> <li><span style="font-weight: 400;">[01:15] They struggled with quality and methods at first, but eventually found their stride.</span></li> <li><span style="font-weight: 400;">[01:21] Now, they spend money on intro and outro music, editing, studio time, etc.</span></li> <li><span style="font-weight: 400;">[01:40] Ads and hosting are another expense.</span></li> <li><span style="font-weight: 400;">[02:05] Neil doesn’t like spending money if he doesn’t have to.</span></li> <li><span style="font-weight: 400;">[02:49] Eric thinks he has made at least $100,000 from producing this podcast, while Neil thinks he has made $0.</span></li> <li><span style="font-weight: 400;">[03:22] Neil does the podcast because he believes in the “rule of seven”.</span></li> <li><span style="font-weight: 400;">[03:40] The podcast is one of the seven touchpoints he uses to remain top-of-mind.</span></li> <li><span style="font-weight: 400;">[04:20] Marketing is going to get harder and harder, so having multiple touchpoints is important.</span></li> <li><span style="font-weight: 400;">[05:00] Eric and Neil could make more money monetizing the podcast, but they have decided it’s more beneficial to keep it free.</span></li> <li><span style="font-weight: 400;">[05:15] This podcast was on the Entrepreneur Network, but they didn't want to read ads during the show, so they got booted.</span></li> <li><span style="font-weight: 400;">[05:50] Conservatively, they could be making $200,000/year off the podcast alone.</span></li> <li><span style="font