Why the Customer Lifetime Value is the Indispensable Measurement for Marketers - Neil Hoyne - Chief Measurement Strategist at Google [Data]

<p>What is the difference between behavioral attributes and personas?<br>Is human behavior predictable? <br>Why should you embrace irrationality when interacting with customers? <br>What's the difference between conducting a good conversation and building relationships?<br>What makes Customer Lifetime Value the indispensable measurement for marketers?<br>What are the masters of retention doing better than others? <br>What is the importance of storytelling when it comes to data?</p><p><br></p><p><br></p><p><strong><br>ABOUT NICK GLIMSDAHL</strong></p><p><a href="https://mailchi.mp/a59e7bfa46ae/sign-up-to-join-the-press-1-for-nick-content">Subscribe to my weekly newsletter<br></a><a href="https://twitter.com/Press1ForNick">Find me on Twitter</a></p><p><a href="https://www.linkedin.com/company/press-1-for-nick/">Find me on LinkedIn<br></a><br></p><p><strong><br>LISTENER SUPPORT<br>Purchase Nick’s books: <br></strong><a href="https://www.amazon.com/Reasons-Focus-Employee-Experience-Comprehensive/dp/B09SFCTNRY/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr="><strong>Reasons NOT to Focus on Employee Experience: A Comprehensive Guide<br></strong></a><strong><br>Apparel: </strong><a href="https://www.teepublic.com/user/press-1-for-nick"><strong>https://www.teepublic.com/user/press-1-for-nick</strong></a><strong> <br></strong><a href="https://www.buymeacoffee.com/press1fornick">Support this show through Buy Me A Coffee<br></a><br></p><p><strong><br>BOOK RECOMMENDATIONS:<br></strong>Learn about all the guests book recommendations here<strong>: </strong><a href="https://press1fornick.com/books/"><strong>https://press1fornick.com/books/</strong></a><strong> <br></strong><br></p><p><br><strong>BROUGHT TO YOU BY:<br>VDS</strong>: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn