Why Siete Food's Veronica Garza Doesn't Think Your Big Idea Always Needs a Business Plan

<p>The Founder and Chief Innovation Officer for Siete Foods went from making almond flour tortillas in her kitchen to helping lead the fastest growing Latin-focused brand in food and beverage at scale. Veronica shares her initial inspiration (spoiler alert: it didn't start with a business plan!), the exercise that reshaped their brand, and the company's recent decision to take a $90 million investment. Come for the exercise that helped Vero and her family reimagine the brand.</p><p>Find The Siete Table cookbook <a href="https://sietefoods.com/pages/siete-table#pre-order?utm_source=hoobe&utm_medium=social">here</a> and follow Veronica on Instagram <a href="https://www.instagram.com/sietefoods/?hl=en">@sietefoods</a>. If you liked this episode, listen to <a href="https://latina-to-latina.simplecast.com/episodes/why-beauty-entrepreneur-aisha-ceballos-crump-stepped-out-on-faith">Why Beauty Entrepreneur Aisha Ceballos-Crump Stepped Out on Faith</a> and <a href="https://latina-to-latina.simplecast.com/episodes/why-designer-jen-zeano-is-building-a-queer-lifestyle-brand-in-south-texas">Why Designer Jen Zeano Is Building a Queer Lifestyle Brand in South Texas</a>.</p>