Why Sales And Marketing Misalignment Is Fatal

<p>Andy Culligan is CMO at #leadfeeder. A self-confessed salesperson trapped in a marketers body, Andy explores the importance of alignment and collaboration between marketing and sales. He is a rare beast because he is a marketer who actually speaks to customers.</p> <p>We discuss how he and his VP of Sales collaborate, and how they get their teams to engage. Andy measures what matters and is always asking these questions:</p> <ul><li>Is this relevant to the customer?</li> <li>Is this helping sales?</li> <li>What do we have to do to be more relevant?</li> </ul> <p>In this frank, pragmatic conversation you will learn the power of alignment and the positive impact it has on results, relationships and rewards.</p> <p>Contact Andy via LinkedIn at <a href='https://www.linkedin.com/in/andy-culligan'>linkedin.com/in/andy-culligan</a></p> <p>Website: <a href='http://www.leadfeeder.com/'>leadfeeder.com  </a>Twitter: <a href='https://twitter.com/AndyCulligan1'>AndyCulligan1</a></p> <p> </p> <p>--</p> <p> </p> <p> </p> <p>To book a confidential 1 to 1 with me</p> <p class="p1"><a href='https://calendly.com/marcuscauchi/linkedin-discovery-call'>https://calendly.com/marcuscauchi/linkedin-discovery-call</a></p> <p class="p1">Subscribe my newsletter. #TheGrumbler: <a href='http://eepurl.com/gu2Yd1'>http://eepurl.com/gu2Yd1</a></p> <p class="p1"> </p> <p class="p1">#TheInquisitorPodcast</p> <p class="p3">Podbean: <a href='https://marcuscauchi.podbean.com/'>marcuscauchi.podbean.com</a></p> <p class="p3">Spotify:  <a href='https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81'>https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81</a></p> <p class="p3">Apple: <a href='https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086'>https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086</a></p> <p class="p2"> </p> <p class="p1">The #ScaleupsAndHypergrowthPodcast</p> <p class="p3">Podbean: <a href='https://scaleupsandhypergrowth.podbean.com/'>scaleupsandhypergrowth.podbean.com</a></p>