Why Publishers Are Opting More And More For A Digital Publisher Platform with Chirdeep Shetty

<p>In early 2015 when Quintype began, their founders Chirdeep and Amit realized that most publishers are facing the same problem of creating an interface that lets them run their workflow, each of them building the same workflow, reinventing the flywheel over and over again. </p> <p>Initially, digital publishers had 2 sets of solutions to choose from -</p> <ol> <li><strong>the open-source model</strong> - consisted of platforms like WordPress, Jumla, with customized plug-ins that publishers managed on their own and if they wanted to scale, they'd hire a team of developers that would help them build WordPress for scale. </li> <li><strong>large media houses</strong>- they wanted to go down the path of building their own CMSs because there are a lot of things that are custom to their own workflows.</li> </ol> <p>The problem that the people at Quintype realized was that in the former - a lot of plug-ins were not tested with each other and wouldn't really work together and most of the time would end up crashing the system; whereas in the latter - keeping up with your codebase and catching up with what Google and Facebook are releasing on the publisher landscape is a tough task for most publishers.</p> <p>During the conversation the question of build v/s buy came up, since the publishing industry is a legacy business and huge media houses prefer to build their own CMSs, and why according to Chirdeep that mentality needs to phase out? His answer was very on the point, that a lot of media houses wanted those readily available plug-ins to be customized with their workflows - which is why they prefer building. And if you look at them now, most of them have landed on creating the same piece of software. A work engine, a rule engine, creating content, distributing content to various channels. </p> <p>Quintype was quick to realize the pattern of 90% of these software being very similar to each other. And that is what they created, a platform generic enough to go into the industry and specific enough that publishers can build