Why Product Marketing is a Brand Superpower with Alexandria Snow

<p>We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.</p><p>&nbsp;</p><p>With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.</p><p>&nbsp;</p><p>She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level.</p><p>&nbsp;</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. </p><p>Visit <a href="http://www.retention.com/" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p>&nbsp;</p><p>Follow Alexandria:</p><p>LinkedIn:<a href="https://www.linkedin.com/in/snow-from-marketing" rel="noopener noreferrer" target="_blank"> linkedin.com/in/snow-from-marketing</a></p><p>Keep up to date with the latest news from The Marketing Millennials:</p><p>Follow Daniel:</p><p>Twitter:<a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank"> twitter.com/Dmurr68</a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank"> linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter:<a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank"> workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit:<a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank"> www.workweek.com</a></p><p>Timestamps:</p><p>00:00 Intro</p><p>01:43 Not The School For Marketers</p><p>02:53 How I Think About Product Marketing</p><p>05:58 The F