Why Luminary Is Failing | Ep. #1252

<p><span style="font-weight: 400;">In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: Why We Think Luminary is Failing.</span></li> <li>[00:30] <span style="font-weight: 400;">Who is Luminary, what is their business model, and why did their launch fail?</span></li> <li>[01:34] <span style="font-weight: 400;">The importance of understanding consumer behavior before starting a business.</span></li> <li>[02:06] <span style="font-weight: 400;">Why knowing your industry is key for launching a new business.</span></li> <li>[03:29] <span style="font-weight: 400;">Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts.</span></li> <li>[04:23] <span style="font-weight: 400;">The pivot that Luminary needs to save their business.</span></li> <li>[04:59] <span style="font-weight: 400;">Key lesson from this episode: give away everything fro free to build your audience.</span></li> <li>[05:51] <span style="font-weight: 400;">That’s it for today!</span></li> <li>[06:02] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href="https://luminarypodcasts.com/"><span style= "font-weight: 400;">Luminary</span></a></li> <li><a href="http