Why Location Matters to Your Agency Clients & Team

<p>Does your agency location determine its growth potential? How important is the location of your digital marketing agency? Do location and culture impact the talent you're trying to attract for your team? Can your clients expect better service if you're "local"?</p> <p>In today's episode, we'll cover:</p> <ul> <li>Why clients like a local agency.</li> <li>Why culture matters to your agency team.</li> <li>Tips for relocating your agency.</li> </ul> <p>The explosion of digital options has clearly changed the world, taking in everything from how you get your news to where you buy your products. However, in spite of all of the changes from digitizing the world, some things remain the same. One of those things is the old adage about location, location, location. I sat down to talk to Kaushal Kakadia, Partner and CTO of Birmingham-based marketing agency, <a href= "https://www.sociallyin.com/#navigation" target="_blank" rel= "noopener">SociallyIn</a>, about the importance of your agency's location, for your clients as well as your team.</p> <h2>3 Reasons Why Clients Like Having a Local Agency</h2> <p>SociallyIn started in a small Mississippi town, Kaushal explained. However, they decided moving to a larger area still in the same geographical region helped attract better clients. Some of the additional benefits clients receive from having a local agency include:</p> <ol> <li><strong>Focus on the local market.</strong> We live in an era where brands can choose to work with agencies anywhere in the world, but in some cases, the local digital agency is going to better understand the local market and how to reach it.</li> <li><strong>Building a network with local talent and vendors.</strong> One thing SociallyIn did once they relocated to Birmingham was to begin an annual conference called the Southern Social Summit. The conference attracts local talent and builds a network between marketing agencies and creative freelancers. It also provides networking for others involved in the equation, such as advertisers and vendors.<