Why It Serves to Have An Ultra-Expensive Offering

<p style="background: white; margin: 0cm 0cm 7.5pt 0cm;"> <span lang="EN-AU" style= "font-size: 10.5pt; font-family: 'Lato',sans-serif; color: #333333;" xml:lang="EN-AU">The wealthy person is a complicated creature. </span></p> <p style="background: white; margin: 0cm 0cm 7.5pt 0cm;"> <span lang="EN-AU" style= "font-size: 10.5pt; font-family: 'Lato',sans-serif; color: #333333;" xml:lang="EN-AU">Research indicates the typical top-end-of-towner seeks incremental steps up, in a lot of things, makes major steps up, in one to three things, and remains unmoved by luxury, brand, experience or other factors in many other purchase categories. </span></p> <p style="background: white; margin: 0cm 0cm 7.5pt 0cm;"> <strong><span lang="EN-AU" style= "font-size: 10.5pt; font-family: 'Lato',sans-serif; color: #333333;" xml:lang="EN-AU">The wealthy are selective in what they indulge in.</span></strong></p> <p style="background: white; margin: 0cm 0cm 7.5pt 0cm;"> <span lang="EN-AU" style= "font-size: 10.5pt; font-family: 'Lato',sans-serif; color: #333333;" xml:lang="EN-AU">Price is literally out the window in the care and feeding of the poodle, but the wealthy often recoil at the price of a Lexus, often preferring a Toyota.</span></p> <p style="background: white; margin: 0cm 0cm 7.5pt 0cm;"> <span lang="EN-AU" style= "font-size: 10.5pt; font-family: 'Lato',sans-serif; color: #333333;" xml:lang="EN-AU">This makes marketing to the wealthy a strategic undertaking. </span></p> <p style="background: white; margin: 0cm 0cm 7.5pt 0cm;"> <strong><span lang="EN-AU" style= "font-size: 10.5pt; font-family: 'Lato',sans-serif; color: #333333;" xml:lang="EN-AU">Clever brands have worked this out.</span></strong></p> <p style="background: white; margin: 0cm 0cm 7.5pt 0cm;"> <span lang="EN-AU" style= "font-size: 10.5pt; font-family: 'Lato',sans-serif; color: #333333;" xml:lang="EN-AU">Luxury-goods have caught on and are engaging in a strategy called "<em><span style= "font-family: 'Lato',sans-serif;">luxury drop-down". </span></em></span></p> <p