Why is Spotify copying TikTok? To cling on to power.

<p><b><em>Welcome to the latest episode of Talking Trends from Music Business Worldwide (MBW) – where we go deep behind the headlines of news stories affecting the entertainment industry. Talking Trends is supported by </em></b><a href='https://www.volymusic.com/'><b><em>Voly Music.</em></b></a><br/><br/>-----<br/><br/>Why is Spotify pursuing a new design that borrows heavily from time-sucking short-form video services like TikTok?<br/><br/>That&apos;s the question on the mind of <em>Music Business Worldwide</em> founder, Tim Ingham, on the latest <em>Talking Trends</em> podcast.<br/><br/>As Ingham explains, Spotify&apos;s motivations for its much-debated new home feed (as well as its new AI-powered DJ) aren&apos;t likely to lie solely in its aid of artists.<br/><br/>Instead, he suggests, Spotify has made the move because it knows the power of its key USP in the view of investors – algorithmic recommendation – has been deteriorating.</p><p>The Music Business Worldwide Podcast is supported by <a href='https://www.volymusic.com/'>Voly Music</a>.</p>