Why Infomercials Matter: A Conversation with Brian Richardson - Part 1

<p><em>“And I carried that into engineering in college and was going to go into computers, but then kind of got into robotics. But through all of that, I was still doing college radio. And again, that was like backdoor access to, ‘Hey, can I use the studio in the off hours? Can my band record our CD here in the summer when the stations technically shut down?’ And then that got me into, well, I’m on-air talent now, which in college radio is, as Strongbad used to say, I can describe college radio in five words: dead air, um, dead air.” -- </em>Brian Richardson</p><p>&nbsp;</p><p>This episode’s guest is an engineer turned technical communicator who’s currently working as the Security Initiative Lead for Intel’s Data Center &amp; AI Marketing team. He also produces DIY videos from his farm in Oregon, hosts events and panels for Dragon Con, one of the world’s largest pop-culture conventions, and is one of the co-founders of their in-house video team, commonly known as DragonConTV – and he certainly has some interesting stories to share about that.</p><p>But I know him best as the drummer and emcee of the band Play It With Moxie that we’ve been performing in together for over 18 years at a small music convention in Atlanta. His name is Brian Richardson and not only is he a very funny guy, he’s also extremely knowledgeable when it comes to helping techies share complicated ideas.&nbsp; His answer? Infomercials! I’ll let him explain.</p><p>As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, visit <a href="https://audiobrandingpodcast.com" rel="noopener noreferrer" target="_blank">audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. You can also join regular Clubhouse chats in <a href="https://www.clubhouse.com/house/the-power-of-sound" rel="noopener noreferrer" target="_blank">The Power of Sound House</a>, at 2pm Eastern every Wednesday. Plus, subscribing to the newsletter will let you know when the ne