Why Hawke Media Says Agencies Who Focus Soley on CAC are Doomed to Failure

<p>Hawke Media founder and CEO, Erik Huberman is in the business of growing and transforming businesses for clients like Red Bull, Verizon, Evite, Planet Blue, Stories by Kelly Osbourne and others.  He is also Founding Partner of Hawke Ventures, Managing Director of Nest Equity Partners, and Operating Director of Arrowroot Capital.  Prior to that he was owner of Erik Huberman Consulting which he founded while earning his BS in Business Administration - Management at the University  of Arizona.</p><p>TAKEAWAYS     <br>           <br>Why 99% of ad agencies aren’t helping their clients -- and how to be among the 1% that actually does<br>The massive financial red flag clients try to fly that you should run from like the plague.<br>How to float your client’s ad spend boat and make money doing it.<br>The biggest thing agencies need to be concerned about with their clients (and it’s not CACs).<br>Why today’s super low interest rates let you make a better case for getting ad spend bucks up front. <br> <br>RESOURCES/CONTACT:</p><p><a href="https://www.linkedin.com/in/erikhuberman/">https://www.linkedin.com/in/erikhuberman/<br></a><a href="https://www.erikhuberman.com/">https://www.erikhuberman.com/<br></a><a href="https://hawkemedia.com">https://hawkemedia.com<br></a><br>TRANSCRIPT</p><p>Speaker 1 (<a href="https://www.temi.com/editor/t/XCGSnYgLASIqXrbrMDmkFf-0xzSrmpo-Qr6zpEK3UNl2GruZbTnzdfdyW_HQESKc5kRXZigRxAucRCbHIyvUDSRsoTk?loadFrom=DocumentDeeplink&amp;ts=2.16">00:02</a>):</p><p><br>On this episode, Eric founder and CEO of hock meeting, I'd dive into land Rover's COVID-19 campaign, where they have a picture of a land Rover out in the, out, in the boonies, out in the wilderness. And this has practicing social distancing since 1948. He does a great job of breaking down why this campaign worked when it worked. Plus you're also going to hear about the underbelly of these larger mid-market and enterprise level ad agencies that are actually floating. Their clients is ad spending, meaning they're actually paying to