Why Ditching the Competition Mentality Leads to Real Agency Growth

<p>Are you a proactive or reactive agency owner? It's common to come into the business not having a full understanding of what it takes to grow your agency or the type of issues you could face. Today’s guest tells us about the process of growing his agency, ditching the competition mentality, and how he wants to help agency owners prepare to grow their businesses.</p> <p><strong>Bear Newman</strong> founded his agency <a href= "https://www.bearfoxmarketing.com/" target="_blank" rel= "noopener">Bear Fox Marketing</a> with the belief that running a digital marketing agency specializing in SEO wouldn’t be as difficult as it actually was. Years later, he says it was one of the best things he ever did but admits he wasn’t quite prepared for some of the challenges. He has overcome a lot of obstacles, including losing clients that accounted for more than 50% of revenue. Now, with a full staff of employees and as he starts to step away from day-to-day operations, he crafted <em>The Bear Fox Principle</em>, a book to help prepare agency owners for what they should expect in the path of growing their business.</p> <p>In this episode, we'll discuss:</p> <ul> <li>Running an agency is more than just knowing how to do the work.</li> <li>Why one client shouldn't be more than 20% of total revenue.</li> <li>Why winning doesn't mean crushing every other agency.</li> </ul> <h2>Sponsors and Resources</h2> <p><span style="color: #ff6600;"><strong>Agency Dad: </strong></span>Today's episode is sponsored by <a href= "https://agencydad.money/" target="_blank" rel="noopener">Agency Dad</a>. Agency Dad is an accounting solution focused on helping marketing agencies make better decisions based on their financials. Check out <a href="http://agencydad.money/freeaudit/" target= "_blank" rel="noopener">agencydad.money/freeaudit</a> to get a phone call with Nate to assess your agency's financial needs and how he can help you.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-f