Why Client Service is a Big Factor in Growing Your Agency

<p>Are you feeling overwhelmed by client demands? Struggling to choose the ideal clients who are right for your agency? Have you lost a major client and you don't understand why? There are a lot of factors involved in growing your digital agency. But the most important factor is how well you serve your clients.</p> <p>In this episode, we'll cover:</p> <ul> <li>Why determining and communicating agency focus is important.</li> <li>Setting goals and making sure your agency is on the right track.</li> <li>3 ways to use communication as a catalyst for growing your agency.</li> </ul> <p>On this episode, I talked to Tyler Dolph, the President, and Partner at the Wisconsin-based digital advertising and marketing agency, <a href="https://www.rocketclicks.com/">Rocket Clicks</a>. Tyler joined the agency in a business development role about 6 years ago, after a chance meeting with the agency owner on an airplane flight. Shortly after joining the team there, the President of the agency resigned and Tyler stepped into the role. Since then, the agency has grown from a team of 12 to 39, and the client list has grown from about 15 to 85. Tyler is here to offer some insights about the emphasis his agency places on client services, and how it has helped them grow.</p> <h2>Why Determining and Communicating Agency Focus is Important</h2> <p>"We're not a full-service agency, we're not everything to everyone," Tyler says of Rocket Clicks. Once the agency was financially stable, they discovered it was OK <a href= "https://jasonswenk.com/working-with-right-clients/">not to take on every client</a>. Instead, they learned to focus the agency's service offering and narrow down to what they're best at.</p> <p>Another important part of this process is determining who the right client is. The best way to accomplish this is identifying your ideal clients' service needs and the necessary budget. By establishing these parameters, you can target potential clients and quickly detect the ones that aren't right for you.</p> <p>Developing the agency'