Why business thinking for designers matters more than ever

<p><span style="font-weight: 400;">We’ve just published a new book on</span> <a href="https://www.designbetter.co/"><span style= "font-weight: 400;">DesignBetter.com</span></a> <span style= "font-weight: 400;">called</span> <a href= "https://www.designbetter.co/business-thinking-for-designers"><em><span style="font-weight: 400;"> Business Thinking for Designers</span></em></a> <span style= "font-weight: 400;">by Ryan Rumsey, formerly of Apple, USAA, EA, and Nestlé. It’s a challenging time out there, and we know many of you are facing uncertainty in your work, whether you’re in an industry that’s been heavily hit by the current crisis, or even if you’re lucky enough to be with a company that is navigating the current storm more or less intact. Now more than ever, designers need to be able to demonstrate an understanding of the business they work within, and show a return on investment for the work that they do.</span></p> <p><span style="font-weight: 400;">This is why we’ve released this book now, and in this bonus episode with author Ryan Rumsey you’ll learn:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why an analytical approach to storytelling is crucial to conveying your vision</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to prepare for negotiations after you pitch to stakeholders</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ways business thinking can help individual contributors in addition to managers</span></li> </ul> <p><span style="font-weight: 400;">In the new book</span> <em><span style="font-weight: 400;">Business Thinking for Designers</span></em><span style="font-weight: 400;">, you’ll get to know how to speak design in the language of business, learn essential strategies to effectively communicate with your business partners, and tools, tips, and frameworks that you can put right to work.</span></p> <p><span style="font-weight: 400;">If you’re eager to download the book now, for free, just head over to</sp