Why All the Email Addresses You Send from Should Really Exist (Episode 11)

<p>[The <em>Everything Email Marketing</em> blogcast is provided by <strong>Get to the Inbox by ISIPP SuretyMail</strong>, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to <a href="https://www.gettotheinbox.com" target="_blank">GetToTheInbox.com</a>]</p> <p>Sending email “from” an email address that doesn’t really exist is a spectacularly bad idea. In fact, it may even qualify as the Epic Fail of “from” email address ideas. &nbsp;Because for one thing, people <strong>will</strong> reply, and they, and their ISPs and spam filters, are going to get ticked off <em>when it bounces</em>.</p> <p>And for another thing, it reduces your credibility to less than zero. It shows that <strong>clearly</strong> you are someone who spoofs email addresses (which is hey, what spammers – and usually <em>only</em> spammers – do). And that for <em>some reason</em> – even though in your mind it may make perfect sense – for <em>some</em> reason you are hiding your true sending identity. Even if your subscribers really already <em>know</em> your true identity, it stil looks as if you are hiding it.</p> <p>Prefer to read it? You can do that <a href="https://www.isipp.com/blog/why-all-the-email-addresses-you-send-from-should-really-exist/" target="_blank">here</a>!</p> --- Send in a voice message: https://anchor.fm/get-to-the-inbox/message