Who is Prime Hydration and why does it cost more than R500 a pop?

GUEST– Hantian Zhang - Senior Lecturer in Media, Sheffield Hallam University<br /> Have you been hearing about Prime for weeks on end? Perhaps your child is desperate to get their hands on some, and you just don’t understand why.<br /> The drink has become a viral sensation that has prompted stores across the world to sell out.<br /> In a recent Twitter thread, South African moms have opened up about being pressured by their kids into buying the ‘trendy’ and ‘pricey’ drinks. <a href="http://www.kayafm.co.za/">Kaya FM </a>