Which Social Media Platforms are Right for Your Small Business?

<p>Are you planning your marketing strategy and feeling overwhelmed with all of the different social media types available? Choosing the best social media platforms for your small business can help you find new customers, grow your sales, and increase your online presence, but they’re not a silver bullet.</p> <p>In today’s episode, we’ll look at what different social media platforms exist and what you should keep in mind when deciding where your small business should be active so you can make the most of your efforts.</p> <p>Tune in as we discuss:</p> <p>The evolution of social media over the years.</p> <p>What makes a platform a social media network and how to decide which ones your business should be on. </p> <p>The five main different types of social media and how they work.</p> <p>How reach and engagement rates, especially on Instagram and Facebook, have seen significant drops recently and what that means for your business.</p> <p>How social media has changed search and how local businesses are found.</p> <p>How TikTok and other media sharing networks work and how your business can use them. </p> <p>What a discussion network is and how your business can leverage them.</p> <p>What social blogging networks are and how they’re different from discussion networks.</p> <p>What review networks are and how your small business can use them.</p> <p><br /></p>