Which of These 7 Story Types Do You Already Use in Your PR?
Which of These 7 Story Types Do You Already Use in Your PR?

Which of These 7 Story Types Do You Already Use in Your PR?

Zeeni Mansha

19 min
Business & Finance
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<p>When I look at storytelling in business, I can identify seven different types of stories people use to create relationships and impart their messaging. Do you have any stories that fit into these criteria &amp; how can you use them in your marketing?</p><p><br></p><h3>Key Points:</h3><ul><li><strong>The Founder:</strong> Sara Blakely of Spanx </li><li><strong>The Transformation: </strong>Lisa Johnson</li><li><strong>The Values:</strong> Jenna Kutcher</li><li><strong>Behind the Scenes: </strong><a href="https://www.instagram.com/hhnaturalproducts/?hl=en" rel="noopener noreferrer" target="_blank">Lindsay Percy of H&amp;H Naturals</a>; Carol Foy of <a href="https://www.instagram.com/forestandfieldaromatherapy/?hl=en" rel="noopener noreferrer" target="_blank">Forest &amp; Field Aromatherapy</a></li><li><strong>Aspirational: </strong>Denise Duffield Thomas </li><li><strong>Disruptor or Interrupter:</strong> Tarzan Kay</li></ul><p><br></p><h3>Also Mentioned:</h3><ul><li>Episode 61 on values; <a href="https://shows.acast.com/connections-coffee-confidence/episodes/simple-ways-to-show-good-corporate-citizenship" rel="noopener noreferrer" target="_blank">https://shows.acast.com/connections-coffee-confidence/episodes/simple-ways-to-show-good-corporate-citizenship</a></li><li>Episode 48, Interview with Carol Foy; <a href="https://shows.acast.com/connections-coffee-confidence/episodes/making-a-positive-impact-through-aromatherapy" rel="noopener noreferrer" target="_blank">https://shows.acast.com/connections-coffee-confidence/episodes/making-a-positive-impact-through-aromatherapy</a></li><li>Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: <a href="https://www.janicefogarty.com/create-your-social-media-content-strategy" rel="noopener noreferrer" target="_blank">https://www.janicefogarty.com/create-your-social-media-content-strategy</a></li></ul><p><br></p><p>My Products:</p><ul><li><a href="https://www.janicefogarty.com/dont-wast

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Which of These 7 Story Types Do You Already Use in Your PR? - Listen Free | WowFM