Which Marketing Channels Have The Best ROI | Ep. #615

Nomzy Stholly

5 min

Investing & Markets

Description

In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Which Marketing Channels Have The Best ROI</li> <li>[00:35] Content marketing is one of the best options for good ROI.</li> <li>[00:40] On the other hand, Neil thinks using paid ads are the best.</li> <li>[01:06] You have to think of scalability and return on investment.</li> <li>[01:30] With content marketing, you could spend $1 Million and generate $10 Million, whereas with paid ads, you could spend $50 Million and generate $100.</li> <li>[01:40] If you combine those two channels, you could have a “monster” business.</li> <li>[02:00] One channel could work better than the other depending on the business.</li> <li>[02:25] A woman Neil met at a conference gets all her business through Facebook ads.</li> <li>[02:50] Another company grew solely off of social media paid ads, which proves this is a popular and successful method.</li> <li>[03:15] If you layer paid ads with content marketing, you will have twice as much business.</li> <li>[03:42] If you want to know which will produce the highest ROI for you, run some tests.</li> <li>[04:02] If you are not sure which channels to use, check out what is working for your competitors using <a href= "https://www.semrush.com/">SEMRush</a> <span style= "font-w

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Episodes

Which Marketing Channels Have The Best ROI | Ep. #615

Nomzy Stholly

5:41