Which Levers Do You Need to Pull to Scale Your Agency Faster?

<p>Do you know which levers you can pull in order to scale your agency faster? Greg Bond believes his purpose in life is to add value to other people's lives. He is the head of revenue at <a href="https://sharpspring.com/smartagency">SharpSpring</a>, a company that aims to help businesses better understand their customers so they can maximize their value proposition. Greg oversees the sales function and works really close with the marketing team. He understands what it is agencies, and end-users, are really trying to do with that platform. Greg discussed the levers agencies need to pull to scale faster, some of the challenges agencies face, and what works for showing ROI and continuing to grow.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Levers you can pull to scale faster.</strong> One of the biggest challenges for agency owners is when they need to hire new employees and must raise their prices to be able to afford that. Will their clients pay that? Well, that depends. Do they know how much value they are delivering to their clients? <a href= "https://sharpspring.com/smartagency">Sharpspring</a> focuses on ROI and being able to report specifically on this piece of revenue. With the consolidation of tools and bringing data into one place, you’ll have a centralized data repository that drives your automation engine and behavioral tracking, making your message more relevant. This is what gets you extra conversion rates and will help you grow your revenue.</li> <li><strong>Why are agencies bad at their own marketing?</strong> You probably recognize this. The cobbler’s shoes. Agencies spend a lot of time and effort working with their customers and they don't do a great job of <a href= "https://jasonswenk.com/treat-your-agency-like-client/" target= "_blank" rel="noopener">marketing for themselves</a>. Agencies spend all their time trying to blow their clients away to get more clients through word of mouth. That’s great, of course. It’s the first requisite to start scaling. However, you can’t raise your prices when