Where Marketing Is Going in 2017 | Ep. #220

<p>In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>Where Marketing Is Going in 2017</em></li> <li>00:35 – There’s more video content in marketing</li> <li>00:48 – YouTube just released their live streaming feature for mobile phones</li> <li>01:00 – Going live on Facebook is also happening</li> <li>01:24 – Companies aren’t hiring CMOs anymore <ul> <li>01:40 – “Marketing has a new mindset”</li> <li>01:52 – You can leverage so many assets within a company</li> </ul> </li> <li>02:02 – Dropbox has grown by inviting friends and getting more storage space</li> <li>02:23 – Online marketing ads are getting saturated and are rising</li> <li>02:48 – Growth hacking is starting to become mainstream</li> <li>03:13 – Build a community <ul> <li>03:29 – It is indispensable and takes time</li> <li>03:45 – <a href= "http://www.wsj.com/articles/cnn-buys-casey-neistats-video-app-beme-1480353128"> Casey Neistat’s company was bought by CNN</a> because of Casey’s following of millions on YouTube</li> <li>04:10 – <a href= "https://en.wikipedia.org/wiki/Pat_Flynn_(entrepreneur)">Pat Flynn</a> also has a good community around him</li> </ul> </li> <li>04:14 – Marketing automation is becoming prevalent <ul> <li>04:30 – Use tools such as <a href= "https://www.infusionsoft.com/">Infusionsoft</a> or <a href= "https://www.drip.co/">Drip</a></li> </ul> </li> <li>04:45 – Personal branding <ul> <li>04:54 – It is easier and cheaper to acquire companies for a business through personal branding</li> <li>05:58 – Neil’s goal is to take his personal branding to 3x this year</li> <li>06:18 – “You really can’t sell a personal brand”</li> <li>07:12 – A company that relies on personal branding is more difficult to sell</li> </ul> </li> <li>07:50 – <a href="https://www.linkedin