When to Use a Subscription Model with Axel Kirstetter

<p><strong>Axel Kirstetter</strong> <span style= "font-weight: 400;">is a global and multilingual technology executive with start-up and large-cap experience for companies achieving accelerated growth targets, category leadership, and successful exits (Datasite, COLT, TomTom, Intralinks).  He has been in the cloud space since 2000, subscription economy since 2003, SaaS sector since 2006, and tackling product-led growth since 2017.</span></p> <p><span style="font-weight: 400;">In this episode, Axel shares how you start from a transaction nature of a product, then find your best market fit, work around what pricing is relevant to support it. Eventually, you look at the genuine subscription model that best gives you the chance to achieve your revenue objectives.</span></p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out how to build a business so you can get subscription revenue and, more than that, finds opportunities for upselling and cross-selling</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out which subscription revenue model is best to go after considering the growth rate mode at which you are at the moment</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Learn how to combine the subscription revenue model with the consumption-based notion to achieve revenue objectives better</span></li> </ul> <p><strong> </strong></p> <p><strong>“Keep optimizing, keep iterating; it's never done. Don't overthink the quantitative elements because you do have the possibility nowadays to quickly and rapidly adjust once you are in market. So really keep optimizing, keep working away at what the price point is.”</strong></p> <p><em><span style="font-weight: 400;">- Axel Kirstetter</span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champion