When to Keep, Cut, and Consolidate Your Content | Ep. #774

Nomzy Stholly

7 min

Investing & Markets

Description

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content</li> <li>[00:54] You may find that some of your content is outdated.</li> <li>[01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.</li> <li>[02:15] Search engines want to eliminate redundancy.</li> <li>[02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.</li> <li>[03:05] People who prune content, prune the quality content that won’t affect traffic.</li> <li>[03:35] <a href= "https://supermetrics.com/">SuperMetrics</a> or <a href= "https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog</a> are two great tools to use to crawl your website.</li> <li>[03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.</li> <li>[04:18] Use <a href= "https://analytics.google.com/analytics/web/">Google Analytics</a> to look at your content that isn’t performing well.</li> <li>[04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may

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When to Keep, Cut, and Consolidate Your Content | Ep. #774

Nomzy Stholly

7:29