When Is the Right Time to Sell Your Digital Agency?

<p>Does owning your agency give you a sense of significance? Do you ever wonder or worry about what an acquisition might feel like? Will you know when it's the right time to sell your agency? The marketing agency industry is always evolving. Selling your digital agency doesn't mean your journey is over; it might just be another step in a longer journey.</p> <p>In this episode, we'll cover:</p> <ul> <li>Leveraging your strengths in an agency acquisition.</li> <li>Are you learning and growing with your agency?</li> <li>One major key to working with contractors.</li> </ul> <p>I talked to Adam Weil, Partner and Creative Director for <a href="https://whiterabbit.group/">White Rabbit Group</a>, based out of Seattle. Adam started his own agency several years ago. He eventually sold it to White Rabbit. Adam is here to discuss the communication and mindset necessary to deal with dramatic changes that often occur by having your agency acquired, obtaining a new partner, or deciding when to outsource work to a third party.</p> <h2>Leveraging Your Strengths When You Sell Your Agency</h2> <p>Adam started an agency focused on designing websites and mobile sites for clients. It was very much an opportunity he grew into, as he journeyed from simply wanting to own his own online business to knocking on the doors of potential clients and learning new ways to connect with them. Over the course of several years, he surrounded himself with people who were smarter in various aspects of the business than he was and learning as much as he can about the industry.</p> <p>When it came time for Adam's agency <a href= "https://jasonswenk.com/mistake-avoid-acquisition/">to be acquired</a> by White Rabbit, a development agency that was servicing a number of creative agencies and bringing their designs to life, he brought those years of experience and learning to the table. "One important lesson I learned is that you really have to play to your strengths," he said. He realized what he is good at and likes to do was intersecting with the opportun