What’s the biggest mistake entrepreneurs make with digital marketing?

<p><strong>Digital Marketing Hotseat Podcast</strong></p> <p><strong>Episode 014</strong></p> <p><strong>What’s the biggest mistake entrepreneurs make with digital marketing</strong></p> <p> </p> <p><span style="font-weight: 400;">Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about some of the biggest mistakes that new entrepreneurs make with their digital marketing strategies. Listen in to </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to</span></p> <p> </p> <p><strong>Meet Janet Fish </strong></p> <p> </p> <p><span style="font-weight: 400;">Janet is a business coach who helps entrepreneurs get out of their own way with her ten-step process. She’s the author of “Quit Your Dayjob: 10 Steps to Finding Financial Freedom” and runs the “Breakthrough Your Profit Ceiling” podcast, where she and three other entrepreneurs discuss starting or growing a business, making money, and investing. </span></p> <p> </p> <p><strong>What Mistakes Do Entrepreneurs Make in Digital Marketing?</strong> <span style= "font-weight: 400;"> </span></p> <p> </p> <p><span style="font-weight: 400;">Digital Marketing is broad, with opportunities anywhere from email marketing to social media platforms, which means there are a lot of platforms where you can gain customers, or push them away. </span></p> <p> </p> <p><span style="font-weight: 400;">Lynn advises listeners not to mix personal life and business on social media. She also notes issues she’s seen with inconsistent branding across social media, where a customer is unable to tell it’s the same company across platforms. Having a website is key, Lynn says, as even a three-page website with good copy will make your brand more available to potential leads. </span></p> <p> </p> <p><strong>Do’s and Don'ts in Digital Marketing </strong></p> <p> </p> <p><span style="font-weight: 400;">Mark encourages listeners to know their audience, as it will help them understand how to properly tailor their digital marketing strategy. Answering questions abo