What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932

Nomzy Stholly

7 min

Investing & Markets

Description

In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic</li> <li>[00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly.</li> <li>[01:05] Using this, there is a good chance you could decrease your traffic.</li> <li>[02:20] <a href= "https://www.hubspot.com/">HubSpot</a> hires people to maintain and upgrade their content.</li> <li>[02:40] At <a href= "https://www.singlegrain.com/">Single Grain</a>, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks.</li> <li>[02:57] If it ranks for hundreds of keywords, you are in good shape.</li> <li>[03:20] Neil has employees that are hired specifically to upgrade content.</li> <li>[03:46] They are tasked with upgrading the higher-ranked content.</li> <li>[03:53] Use <a href= "https:/

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Episodes

What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932

Nomzy Stholly

7:47