What the smartest marketing scientist Mike Sagar thinks about customer success, data and more

<p>When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups.</p><p>The lessons learnt from Mike’s extensive experience through the startup life, starting from the US and now in Australia, will teach you the connection between data and marketing strategy, what customer success looks like and why you need to connect your CRM and marketing automation tools as soon as you kick off your business.  </p><p>Additionally, Mike also shared the story of the similarities between coaching his son’s football team and coaching his marketing team. Let’s delve into it!</p><p> </p><p><strong>What you will learn in this episode</strong></p><ul><li>Why data is so important for your business</li><li>How gamification can lead to data capture opportunities</li><li>Mike’s definition of customer success</li><li>Connecting the data with your marketing strategy</li><li>Make sure that your applications, front end systems, CRM and marketing automation tools are connected straight out of the gate.</li><li>Why progressive profiling can get the right information at the right time from your customers</li><li>Why you need to invest in business intelligence</li><li>Similarities between coaching a football team and coaching a marketing team</li><li>When expanding your business into new international markets > always read history books for that region.</li></ul><p> </p><p><strong>Resources mentioned</strong></p><ul><li><a href="https://www.pawssum.com.au/">Pawssum</a></li><li><a href="https://www.siteminder.com/">Siteminder </a></li><li><a href="https://inshorts.com/en/news/90-of-data-in-the-world-was-generated-over-the-last-2-years-forbes-1572924629009#:~:text=According%20to%20Forbes%2C%2090%25%20of,data%20being%20created%20each%20day.">90% of the world’s data was created in the last two years.</a></li><li><a href="https://www.tableau.com/">Tableau</a></li><li><a