What the G2 Data Says About the State of the Partner Stack

<p>On this episode, <a href="https://www.linkedin.com/in/brittanycurtis/"><u>Brittany Wroblewski</u></a>, VP, G2 Track &amp; G2 Investor Solutions at G2, discusses what the G2 data shows about the state of the partner stack.</p> <p><br></p> <p><a href="https://www.linkedin.com/company/g2dotcom"><u>G2</u></a> is the largest B2B SaaS marketplace and Brittany reports that all Fortune 500 businesses use the marketplace.</p> <p><br></p> <p>Brittany shares the 3 trends that G2 is seeing with regard to partner stacks:</p> <p><br></p> <p>&nbsp;&nbsp;1. Partnership teams need budget, and not just for headcount.</p> <p><br></p> <p>&nbsp;&nbsp;2. Integrations no longer start at implementation but during the sales phase.</p> <p><br></p> <p>&nbsp;&nbsp;3. The tools being created now are mostly for SMBs. It’s also SMBs that are driving reviews and SMBs that are leveraging partner technology.</p> <p><br></p> <p>Resources mentioned:</p> <p><br></p> <p>- <a href="https://www.crossbeam.com/" target="_blank">Crossbeam</a> - https://www.crossbeam.com/</p> <p><br></p> <p>- <a href="https://www.partnerfleet.io/" target="_blank">Partner Fleet</a> - https://www.partnerfleet.io/</p> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>#saas #software #cloud</p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.</p>