What Successful Content Strategies Look Like in 2022

“When your message is generic, instead of being for everyone, it turns into a piece of content for no one. So for me, specificity is always been really a key trait. To building that hero and then, also for me, is being real and genuine and authentic as I possibly can be."   There was a time when content marketing was new and fresh and the competition was sparse. That day has come and gone, so how do we compete and engage with a strategy that everyone employs at some level? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Brett McGrath from <a href='https://www.thejuicehq.com/'>The Juice</a> on all things content marketing and content distribution.   They discuss: <ul class="p-rich_text_list p-rich_text_list__bullet"><li>How to think beyond the inbound methodology</li> <li>Why distribution is the path to having a proactive marketing strategy</li> <li>The ways that content can build valuable relationships</li> <li>Vulnerability as a superpower and experimentation as a strength</li> </ul> Additional Resources Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. <a href='https://www.pragmaticinstitute.com/course/product/market/'>Learn More</a>