What Runs First? How to Prioritize Your Marketing | Ep. #648

Nomzy Stholly

8 min

Investing & Markets

Description

In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing</li> <li>[00:50] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be,</li> <li>[01:16] Look at the funnel first: you can see in <a href= "https://analytics.google.com/">Google Analytics</a> what’s working and what isn’t.</li> <li>[01:41] From there, you can determine what to focus on.</li> <li>[01:57] Look at what’s causing the biggest drop-off and run AB tests.</li> <li>[02:38] If you have a leaky bucket, you wouldn’t pour more water in.</li> <li>[02:53] Make sure your funnel is optimized before you drive a lot of traffic to it.</li> <li>[03:00] Both Eric and Neil know a man named Shaun Ellis who was on the growth team for <a href="https://www.dropbox.com/">Dropbox</a>.</li> <li>[03:10] He went on to create Growth Hackers. They have since released a growth management tool. <a href= "https://growthhackers.com/articles/north-star-metric">North Star</a>.</li> <li>[03:40] North Star uses the ICE model (Impact, Confidence, Ease)</li> <li>[04:36] Averag

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Episodes

What Runs First? How to Prioritize Your Marketing | Ep. #648

Nomzy Stholly

8:01