What publishers need to know about zero-click search

<p><span style="font-weight: 400;">According to Search Engine Land, zero click searches rose to 65% in 2020. It's interesting because Google then responded to this claim, alleging it as false, and that, “In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was first created.” </span></p> <p><span style="font-weight: 400;">To put an end to the debate, we decided to call in Chelsey Heath, NEWS SEO strategist at Trisolute Software Corporation, Hisham Khalil, CEO, Content Ventures Investments ,</span> <span style="font-weight: 400;" data-rich-links= "{"per_n":"Tarek Abougabal","per_e":"tarek@izooto.com","type":"person"}"> Tarek Abougabal</span><span style="font-weight: 400;">, Director of Sales - MENA, iZooto and</span> <span style="font-weight: 400;" data-rich-links= "{"per_n":"Nash David","per_e":"nash@izooto.com","type":"person"}"> Nash David</span><span style="font-weight: 400;">, Director of Content Marketing, iZooto. The panel discussed what zero-click content means for publishers, the difference between visibility on Google Search and Google News, how SERP has evolved and much more. Tune in now!</span></p>