What Part of Your Funnel Should You Focus On? | Ep. #424

<p><span style="font-size: 10pt;">In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>What Part of Your Funnel Should You Focus On?</em></span></li> <li><span style="font-size: 10pt;">00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience</span></li> <li><span style="font-size: 10pt;">00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services</span></li> <li><span style="font-size: 10pt;">01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing</span></li> <li><span style="font-size: 10pt;">01:24 – If you don’t have a lot of visitors, focus on the top of the funnel</span></li> <li><span style="font-size: 10pt;">01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel</span> <ul> <li><span style="font-size: 10pt;">01:43 – You can check it out using <a href="https://mixpanel.com">Mixpanel</a> and/or <a href= "https://www.kissmetrics.com">Kissmetrics</a></span></li> <li><span style="font-size: 10pt;">01:50 – Focus on optimizing that part by doing A/B testing or surveys</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:12 – Eric shares an experiment of how they bring people through an entire funnel</span> <ul> <li><span style="font-size: 10pt;">02:16 – Eric did a case study for SaaS companies</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:45 – When you bring people through the funnel, the journey needs to be consistent</span> <ul> <li><span style="font-size: 10pt;">03:05 – The journey is a story as