What Marketing is Really About and How To Do It Well [Ep. 31]

<p><span style="font-weight: 400;">What do you think of when I say the word marketing?</span></p> <p> </p> <p><span style="font-weight: 400;">The word marketing can have a negative connotation sometimes. There are plenty of marketing tactics that feel a little dishonest, spammy, or slimy. </span></p> <p> </p> <p><span style="font-weight: 400;">You know your product or service is good and can help others, but how do you get them to pay attention and learn about what you have without compromising your faith or values or feeling like you’re being annoying?</span></p> <p> </p> <p><span style="font-weight: 400;">On this episode, I’ll share what marketing is really about, and then go through a few ideas about how to do it WELL. </span></p> <p> </p> <p><strong>What Marketing is NOT:</strong></p> <p> </p> <ul> <li><span style="font-weight: 400;">Marketing is not sales. Often, people want to  jump right to the selling before doing the marketing. This is a mistake. They need to be two separate parts of your process. </span></li> </ul> <p> </p> <p><span style="font-weight: 400;">I use the dating and marriage analogy. Connecting, getting to know each other, and dating are like marketing; popping the question is when you get to sales. You don’t ask someone to marry you when you first meet them! You don’t want to jump into trying to sell to them that quickly either. </span></p> <p> </p> <ul> <li><span style="font-weight: 400;">Marketing is also not just advertising and promotion. This is only part of marketing, and if it’s all you’re doing, you’re skipping an important part of the marketing process.</span></li> </ul> <h2><span style="font-weight: 400;">What is Marketing?</span></h2> <p><span style="font-weight: 400;">Recently, I heard Cathy Heller make this statement on Clubhouse, and I could not agree more:</span></p> <p><span style="font-weight: 400;">“Marketing is about connecting and clearly communicating what you do.”<br /></span></p> <h3><span style="font-weight: 400;">Marketing is Connecting</span></h3> <p><span style="