What Makes You the Expert? Harnessing Targeted Content w/ Joe Sullivan

<p><span style="font-weight: 400;">What’s on your company’s blog? </span></p> <p> </p> <p><span style="font-weight: 400;">Pet pictures? The company dodgeball tournament results?</span></p> <p> </p> <p><span style="font-weight: 400;">If so, you’re missing a chance to build trust and earn attention through your expertise. </span></p> <p> </p> <p><span style="font-weight: 400;">It’s something my guest today,</span> <a href= "https://www.linkedin.com/in/gorilla76joe/"><span style= "font-weight: 400;">Joe Sullivan</span></a><span style= "font-weight: 400;">, Thinker & Founder of the industrial marketing agency</span> <a href= "https://www.gorilla76.com/"><span style= "font-weight: 400;">Gorilla 76</span></a><span style= "font-weight: 400;">, says happens at too many companies. </span></p> <p> </p> <p><span style="font-weight: 400;">Most great salespeople know establishing yourself as an expert can guide the buyer through their buyer’s journey and buying decision. </span></p> <p> </p> <p><span style="font-weight: 400;">So, why do so many businesses forget the power of expertise in marketing?</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Joe explains:</span></p> <p> </p> <p><span style="font-weight: 400;">- What makes your expertise so powerful (& how you can use it)</span></p> <p> </p> <p><span style="font-weight: 400;">- How, in the long run, meaningful connections beat volume </span></p> <p> </p> <p><span style="font-weight: 400;">- Why video-based prospecting is so potent</span></p> <p> </p> <p><em><span style="font-weight: 400;">This blogpost includes highlights of our podcast interview with</span></em> <a href= "https://www.linkedin.com/in/gorilla76joe/"><em><span style= "font-weight: 400;">Joe Sullivan</span></em></a><em><span style= "font-weight: 400;">, Thinker & Founder of</span></em> <a href= "https://www.gorilla76.com/"><em><span style= "font-weight: 400;">Gorilla 76</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <p> </p> <p><em><span style="font-weight: 400;"