What Is The Purpose Of A Landing Page?

<p>Alex and Tom join Tessa to talk all about landing pages for part 1 of the first TLE team episode of 2023!</p><p>Key points:</p><p>- What is a landing page?</p><p>- What is the most important part of a landing page?</p><p>- What should you not do/what should you do on a landing page?</p><p>- PPC - Google Quality scores </p><p>The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in <a href="https://theleadengine.co.uk/">lead generation for financial advisers</a>.</p>