What Is Self-Driven Healthcare? With Imperial College’s Austen El-Osta

In this episode, HBW Insight chats with Austen El-Osta, Director of the Imperial Self-Care Academic Research Unit (SCARU) at Imperial College London, about the emerging "self-driven healthcare" concept, or SDH for short. Coined by research funding agency, Innovate UK, El-Osta hopes the self-driven healthcare concept will provide a new focus for the booming self-care industry, while also placing the UK at the centre of innovation. We discuss what makes self-driven healthcare different from “self-care,” as well as the opportunity for consumer healthcare companies.