What Is an Advertorial (And How Can You Use Them)? | Ep. #410

<p><span style="font-size: 10pt;">In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>What Is an Advertorial (And How Can You Use Them)?</em></span></li> <li><span style="font-size: 10pt;">00:38 – Affiliate marketers usually run advertorial from their microsites</span> <ul> <li><span style="font-size: 10pt;">00:45 – Microsites can be a new blog</span></li> <li><span style="font-size: 10pt;">00:50 – The blog post can be about a story</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:00 – An advertorial is like a story or editorial with an ad in it</span></li> <li><span style="font-size: 10pt;">01:13 – An advertorial piece should be well written and trigger people’s emotions</span></li> <li><span style="font-size: 10pt;">01:31 – Eric shares a bed bug example of an advertorial</span></li> <li><span style="font-size: 10pt;">01:53 – Affiliate marketers put domains right into their advertorial</span></li> <li><span style="font-size: 10pt;">02:20 – In an advertorial, you integrate the solution and explain why it is the best solution</span></li> <li><span style="font-size: 10pt;">02:38 – Most advertorials from Facebook drive the most traffic</span></li> <li><span style="font-size: 10pt;">02:50 – <a href= "https://www.taboola.com">Taboola</a> and <a href= "https://www.outbrain.com">Outbrain</a> can be options, but be careful using these platforms</span> <ul> <li><span style="font-size: 10pt;">03:22 – Think about the long game</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:31 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href= "https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</