What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu

<p><strong>Shantanu Basu</strong> is currently the Senior Director of Go-To Marketing Strategy and Operations at <a href= "https://www.tanium.com/"></a><a href= "https://www.tanium.com/">Tanium</a>. He was Director of Strategy and Operations at <a href= "https://www.intel.sg/content/www/xa/en/homepage.html"></a><a href= "https://www.intel.sg/content/www/xa/en/homepage.html">Intel</a> for a long time, and he's part of an organization called <a href= "https://www.revgenius.com/?utm_source=LinkedIn+RevGenius+Profile&utm_medium=Website+button&utm_campaign=RevGenius+Website+Traffic&utm_id=LinkedIn+Traffic+to+Website+"> </a><a href= "https://www.revgenius.com/?utm_source=LinkedIn+RevGenius+Profile&utm_medium=Website+button&utm_campaign=RevGenius+Website+Traffic&utm_id=LinkedIn+Traffic+to+Website+">RevGenius</a>. Shantanu got his MBA from the University of Michigan.</p> <p>In this episode, Shantanu discusses value chain alignment alongside the importance of knowing what your value is and understanding what your customers think what your value is.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Discover why knowing your company’s value and understanding how your customer sees value in you when doing pricing;</li> <li>Understand the importance of doing things one at a time, especially when communicating about the company’s value chain; and</li> <li>Find out why it’s necessary for you to be able to ask the right value chain alignment questions</li> </ul> <p> </p> <p><strong>“When you think of yourself as a pricing professional, you're doing your pricing jobs so to speak, don't limit yourself to what somebody else might consider the definition of your job. As a pricing professional, you should be able to ask questions and articulate – if you ask the right questions; articulate the value of your product across the entire value chain.”</strong></p> <p><em>– Shantanu Basu</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:47 – How Shantanu got into pricing alongside the dis