What Inspired Liz Edlich To Start A Skincare Company Ep. 52

Liz Edlich is a self-made entrepreneur, published author, and philanthropist who splits her time between Little Exuma, Bahamas, and Malibu, CA. She grew up on a farm in Virginia, the daughter of a world-renowned reconstructive surgeon who dedicated his life to helping others through his biomedical inventions such as Steri-Strips and dissolvable sutures. Inspired by her father’s work, Liz put herself through college while working odd jobs, and volunteering her time in the non-profit sector. After her father was diagnosed with multiple sclerosis and became paralyzed from the neck down, she saw her family come to the brink of financial ruin and was inspired to go into finance to help her family and protect others from a similar fate. With no formal education in business or finance and through sheer determination and perseverance, she became a stockbroker and eventually a partner in an investment firm where she helped raise over $1 Billion dollars, before selling the firm to a bank and going into Venture Capital. Eventually, this led Liz and her sister Rachel to create One World Live, a consumer marketing company that developed and launched hundreds of products for celebrities and influencers in the Beauty and Wellness industries. In 2009, Liz and Rachel were hit with a perfect storm when Rachel developed severe rosacea after her second child and Liz developed adult acne and signs of aging. Their search for a solution hit a dead end. Refusing to accept the unacceptable, Liz and Rachel, with the help of their father, went back to the lab with the goal of creating the most potent anti-aging skincare possible that could create visible results for Liz and heal and calm Rachel’s chronic rosacea. They developed a proprietary technology, Trylacel, that