What Happens When The Bottom Falls Out Of Your Pricing Model?

<p>When the financial belts of our clients tighten or a disaster strikes (hello wildfires, oil spills and COVID), you're able to really test how resilient of a pricing model you have. When it comes down to it and things aren't booking, what do you do? A lot of companies are dropping their prices in order to keep business coming through the door. Sounds like a solid strategy, but is it? Have you ever thought of the consequences of making that type of move? In this episode, I talk through both the short-term and long-term effects of a price reduction strategy as well as how to create a pricing structure that not only allows you to make it to the other side but to do so in an even stronger position than you are today.</p><p>I'm on <a href="https://www.youtube.com/channel/UCkqQiaw8Mg_GvNsDsCTBgaw" target="_blank">YOUTUBE</a>!  Please subscribe and share. Thanks in advance.</p><p>Check out my podcast <a href="https://www.thetraveldjblend.com" target="_blank">website</a> and my <a href="https://www.patreon.com/djbrianbofficial" target="_blank">premium podcast content community page</a>.</p><p>DJs: Are you not using VIBO, the music request and planning app? Let's fix this for you! Go to <a href="https://vibodj.com" target="_blank">https://vibodj.com</a>. <br />For my podcast listeners only, enter promo code: DJBRIANB - it gets you $10 off your first month's subscription. <br /><br />DJs: This is applicable whether you are a single op or a mult-op. and boy do I wish this was around a few years ago when I really needed it.  Broc Barton Lifestyle Leadership Coaching is offering a free 1 hour coaching session - this is for my podcast listeners ONLY. Mention BRIAN B when you sign up at <a href="https://www.brocbarton.com" target="_blank">https://www.brocbarton.com </a>to claim this amazing offer.<br /><br />DJs: Interested in Heavy Hits Music Pool? Go to <a href="https://heavyhits.com/" target="_blank">https://heavyhits.com/</a><br />For my podcast listeners only, enter promo code: BRIANB - it gets you a 30 day trial for $5.