What Happens to Google Ads During a Recession

<p>Are we headed down a recession path? If so, what happens to Google Ads during times of crisis?&nbsp;</p><p>On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood.&nbsp;</p><p>Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried.&nbsp;</p><p>IN THIS EPISODE, YOU'LL LEARN:</p><ul><li>What happens to Google Ads during a recession?</li><li>Should businesses stop advertising during a recession?&nbsp;</li><li>The type of businesses that have a better chance of surviving a recession</li><li>Reasons why businesses throw money at Google during a recession&nbsp;</li><li>Desperate clients and why you should avoid them</li><li>A recessive environment can be healthy for the economy&nbsp;</li><li>How agencies can take advantage of a recessive environment&nbsp;</li></ul><br/><p><br></p><p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</p><ul><li><a href="https://tiereleven.com/" rel="noopener noreferrer" target="_blank">Tier 11</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li>Follow <a href="https://twitter.com/perpetualtraf" rel="noopener noreferrer" target="_blank">Perpetual Traffic on Twitter</a></li><li>Connect with <a href="https://twitter.com/ralphhb" rel="noopener noreferrer" target="_blank">Ralph</a> and <a href="https://twitter.com/kasimaslam" rel="noopener noreferrer" target="_blank">Kasim</a> on Twitter</li></ul><br/><p><br></p><p>OUR PART