What Everyone in Sales Needs to Know About Marketing w/ Wayne Mullins

<p><span style="font-weight: 400;">I get it, there’s some natural friction between sales and marketing. </span></p> <p> </p> <p><span style="font-weight: 400;">It’s okay, though. It’s a healthy form of competition, a symbiotic relationship keeping both sides sharp. </span></p> <p> </p> <p><span style="font-weight: 400;">But if you’re in sales and you don’t know your marketing basics, you’re selling yourself short.</span></p> <p> </p> <p><span style="font-weight: 400;">One of the things I owe my success to is the 8 or 9 years I spent in marketing before migrating over to sales. Understanding the fundamentals of marketing made my sales career.</span></p> <p> </p> <p><span style="font-weight: 400;">And my guest today,</span> <a href="https://www.linkedin.com/in/fireyourself/"><span style= "font-weight: 400;">Wayne Mullins</span></a><span style= "font-weight: 400;">, is all about marketing fundamentals. As the founder of</span> <a href= "https://www.uglymugmarketing.com/"><span style= "font-weight: 400;">Ugly Mug Marketing</span></a><span style= "font-weight: 400;">, Wayne really focuses on the basics. </span></p> <p> </p> <p><span style="font-weight: 400;">See, too many people get wrapped up in the latest shiny sales or marketing gimmick and, in the process, forget the simple fundamentals we all know</span> <em><span style="font-weight: 400;">work</span></em><span style= "font-weight: 400;">. </span></p> <p> </p> <p><span style="font-weight: 400;">So, let’s get back to basics with Wayne.</span></p> <p> </p> <p><span style="font-weight: 400;">Wayne goes over:</span></p> <p><span style="font-weight: 400;">- The definition of marketing</span></p> <p><span style="font-weight: 400;">- The natural progression of sales and marketing</span></p> <p><span style="font-weight: 400;">- The two questions everyone in sales and marketing should ask themselves every day</span></p> <p> </p> <p><em><span style="font-weight: 400;">This blogpost includes highlights of our podcast interview with</span></em> <a href= "https://www.linkedin