What every BRAND advertiser should know about DIRECT RESPONSE [and vice versa]

Links related to this episode: http://www.freescientificadvertising.com (Free: Scientific Advertising by Claude Hopkins Audiobook+PDF) http://www.ultimatesellingstory.com (The Ultimate Selling Story) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210920 (The Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210920 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) There’s a war between branding and direct response... … At least, it’s always seemed like that. Ever since I started in direct response, there’s been this bias… Entrepreneurial direct response peeps look down on the brand advertisers… And brand advertisers look down on us “junk mail” folk. So — who wins? For today’s episode I went DEEP on BRAND and DIRECT RESPONSE. Answering this subscriber question… —  A lot of the direct-response ads I see are for things that are essentially unbranded. The selling comes from the emotion of the prospect rather than brand equity. I get that, but here's my question: Can the principles of direct response be applied to branded products? What are tactics for that? Why don't you see it done very often? Thank you! -- J —  https://youtu.be/hf1Q6UDqX3g (Here’s my answer & and what every brand advertiser should know about direct response [and vice versa]...) Yours for bigger breakthroughs, Roy Furr